Cover and open catalog created for a flower shop in Brooklyn.

IRYS FLORIST

This 118-page, hardcover catalog was created for a flower shop in Brooklyn with the intent to distribute to funeral homes. The design itself needed to be clean, to ease the selection of flower arrangements.

The first step was preparing photos as the majority of about 100 images required some form of editing. Numerous were selected for advanced cleanup, manipulation, and/or background replacement.

 

Pages 76 and 77 from the florist catalog show flower basket arrangements.
A spread in a flower shop catalog shows a big basket of roses.
White and pink casket flower bouquet from the florist catalog.

The two photos below are good examples of Photoshop compositing and advanced work that can be done on images. Flower arrangements were cut out of the busy background and placed in a clean environment.

Sharpening, slight color, and contrast adjustment were also applied.

Big bouquet of mixed flowers photographed in messy and distracting surroundings.A big bouquet of mixed flowers cut out from the original background and replaced with clean and uniform surroundings.
Big mixed flower basket in busy, distracting surroundings before clean up and retouching in Photoshop.Big mixed flower basket cleaned up and retouched in Photoshop.

The next pair of images presented less complex issues. Besides the standard editing the image on the left had a background retouching and clean-up rather than replacement. The specialty arrangement resembling the American flag was distorted when photographed, see the difference for yourself.

White flower arrangement with barn wall background before cleanup and retouching work in Photoshop.White flower arrangement with barn wall background after cleanup and retouching work in Photoshop.
The USA flag made up of white red and blue flowers before corrections in Photoshop.The USA flag made up of white red and blue flowers corrected and cleaned up in Photoshop.

The heart-shaped arrangement wasn’t framed correctly when photographed, and fragments of flowers and leaves were cut off. Missing pieces were recreated in Photoshop using various tools.

In the last example in a similar way, corrections were applied and the image was reframed to give it a cleaner and professional look.

White and pink, heart-shaped flower arrangement with cut edges before being fixed in Photoshop.
White and pink, heart-shaped flower arrangement after editing work.
Elegant white and pink flower arrangement with the edges of the photo incorrectly framed by the photographer.Elegant white and pink flower arrangement with restored edges where the photo was incorrectly framed.
PROJECT DETAILS
 
SPECIFICATIONS

Hardcover book, 118 pages, 8.5 x 11 inch

CLIENT

Irys Florist

PROJECT DATE

January 2022

PROJECT LOCATION

Brooklyn, USA

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